The spa industry has grown exponentially. Number of spas have increased by an average of 20% yearly since year 2000. There are now 9,800 beauty spas and day spas in the United States as the end of June 2007. The driving force is a growing consumer demand on wellness and beauty services. More than 7% of such spas are day spas.

These circumstances are a perfect reason to establish an Aloe-Spa Salute per Aloe^TM.

Aloe-Spa Salute per Aloe^TM is a very new concept.

But what about the numbers? Here we describe some tips to drive profits for an Aloe-Spa Salute per Aloe^TM.

1. Efficiency

An Aloe-Spa Salute per Aloe^TM owner should look for efficiency and cost effective use of products, infrastructure, personnel and services. That is a basic rule to get more profits. Our franchise concept manuals and training will help you to achieve efficiency into the Aloe-Spa business.

2. Availability of money in the startup

Opening an Aloe-Spa Salute per Aloe^TM will demand a certain capital requirement for the start up and the involved costs for the first year of operations. You will need to have enough funds to operate the business, be your own money or through other financial schemes, such as leasing, venture capital, angels financing or bank lending, among many others. Some unforeseen issues may happen at the beginning, from regulatory issues to marketing costs, altering your financial situation.

3. Control your inventory

One of the advantages of Aloe-Spa Salute per Aloe^TM services is that our spa treatments are based on a few high quality services with premium products. Therefore, we cut down your inventory, with savings on space and therefore, less working capital is required. This is highly cost effective.

4. Premium products conveniently priced

At Aloe-Spa Salute per Aloe^TM we offer premium aloe vera products, with high percentage of aloe vera content into the formulation,priced conveniently. Our main active ingredient is in high quantity, usually into the range of 60% to 98% Our aloe products are premium ones because they are basically made from aloe vera, not other chemical ingredients. Our aloe products has no comparison with other beauty or spa products with aloe, where aloe is present with a mere 2% or 3% into the formulation. We offer products made of aloe vera, with 60% or more of aloe vera as the main ingredient into the formulation.

5. High Wellness and Health Experience for the Spa-goer

By offering aloe vera based products with high aloe vera content, the spa-goer receives all the aloe vera properties after a spa session or treatment. This means a high wellness and health experience for the spa-goer. And a satisfied customer is surely a returning customer, improving your financial results.

6. Discuss the business with other successful spa owners

Always it is important to talk with other spa owners into the area or region, on what they did well and wrong, in order to avoid negative situations or issues which may affect your business in future. Learn from their experiences and best practices.

7. Control your occupancy

One fact is for sure into the hospitality industry, that few companies work at full capacity. You must to determine your spa´s optimal efficiency. An 85% to 90% occupancy ratio is well. Don´t overbook your spa. Your optimal performance must be defined according to the number and skill of therapists, employees, treatments offered and available space, both the waiting room or booths and relaxation space.

8. Market Differentiation

We offer market differentiation through our treatments. Spa treatments with aloe products is a very new concept, and you may differentiate from your competitors in your area. Your menu may be similar to other spas, but you differentiate by offering a new spa concept, through our aloe vera signature services. No other spa in your area is offering a treatment performed with a product which is loved by millions on earth.

9. Join associations into the Spa industry

The Spa associations has many experienced spa owners, and you will be able to share experiences and tips about the industry. Furthermore, they offer assistance in product development, marketing, design, financial matters, human resources and regulations for the industry. In some cases, they offer mentoring or entrepreneurship programs available for new spa owners.

10. Define your SWOT analysis

In every business, one must know where are the strengths and weaknesses. If you are retired from the a marketing company, have enough money and desire to invest in an Aloe-Spa, you may be a marketing professional, but surely you know very few about the hospitality industry. By the other side, if you are a doctor you may have enough experience in issues such as weight loss, dieting, health, nutrition or the wellness industry, but you lack the appropriate knowledge of marketing, financial or human resources issues.

At our Aloe-Spa Salute per Aloe^TM Franchise manuals, we help you define the SWOT analysis, trying to determine not only your strengths and weaknesses but also your opportunities and threats into the industry at your local level.

Sometimes, you will need to have specific human resources to compensate your weaknesses, but in some cases, an experienced consultant may be a better option.

11. Which is your Market?

At any startup, you must to define which is your customer base or your potential demand. Therefore, you must to do a market research to define which kind of services would be better for your potential customers. Remember that one thing is to offer spa parties or spa beauty services for young women, and other concept is to offer spa treatments for middle age baby boomers, for instance. You have to define your market and potential customers into your area.

12. Know your Financial Situation

Watch your expenses
The concept is critical mostly during the start up and at the first year of the spa operation. Our Franchise manuals will help you define the right expenses for the start up. Not all spas must look as luxury places. If so, you will have to charge prices accordingly to your investment.

Know your cash flow
The financial statements are not only for accountants. You must understand key financial information. The cash flow information is critical to you. You must know where to money comes from and where it is going.

by Daniel Avaro

Manager

Aloetrade America LLC

For more information on Aloe-Spa Salute per Aloe^TM  and our franchise system please write to aloetrade@gmail.com or call to 1-786-235-2387 in the United States.