Some additional comments on the shift in consumer demand.

In a previous post, we mentioned that the 3.4% fell in revenues for the spa industry in 2006 -compared to 2005- has several lectures to read or pictures to see. One of them is a shift in consumer demand.

We believe the trend is very clear. The consumer´s focus is on quality of life. Any spa-goer is looking to improve the quality of life, not just to have a better skin or a radiant face for the next wedding. The pampering experience is not just for a beauty reason. Or for a healthy food during the stay at a destination spa. The consumer is basically looking for a better quality of life. It is not about getting a facial or a massage. It is about to balance body and mind. It is about to improve the quaility of life.

Logically there are differences according to the consumer age, social habits, life style, health conditions and several other factors. But the quality of life is the main principle to think the consumer needs.

Right now we have the opportunity to develop new services and re invent usual treatments. We are doing it in this way. We developed nutraceutical and cosmeceutical products starting from aloe vera, with the best from nature to be used at a spa. This is not just a new spa service or concept. It is a new way to see and practice sustainability at spa industry, but bearing in mind the consumer´s focus on the quality of life.

We are not offering just a spa treatment through our Aloe-Spa services.

We are offering a pampering and healthy experience with the best of one plant into a spa service.

We created the Aloe-Spa concept just for the consumers. Because the consumers need new ways to feel better. The quality of life is to be continuously improved. And we are to be there to help people to do so.

The consumer is the king. And the quality of life need to be improved. Many people at spa industry should consider it and take care this concept.

Daniel Avaro

Manager

Aloetrade America